Florian Blumer, *1959, Prof. Dr. phil. I. Studied Medieval and Modern History as well as German Linguistics and Literature at the University of Basel. Dissertation on the social reception of electrical engineering in the canton of Baselland. Freelance journalistic activities and media practice in print, radio and online. Lecturer for rhetoric and communication at the Academia Engiadina in Samedan (1993-99). Consultant to SMEs and large companies in matters of internal and external communication, lecturer in business communication at the Hochschule für Wirtschaft Basel FHNW (since 1999) and co-founder of the non-profit initiative Startup Academy (2010).